Pensacola, Pensacola Beach, and Perdido Key are set to be featured on Discovery Channel’s popular television series, Adventure Cities, on Dec. 31, at 7:30 a.m. CT. Hosted by award-winning journalist Jonathan Thompson, the show searches for adventures and reveals the wonderful cultures, allures, and attractions of the world’s most fascinating urban centers.
Visit Pensacola played a major part in attracting the show to the area. “As a part of Visit Pensacola’s public relations and marketing efforts, the team meets with media at various media shows and missions throughout the year,” Vice President of Destination Development Nicole Stacey said. “I met Jonathan in the fall of 2022 and the ball started rolling.”
The Adventure Cities segment was a part of Visit Pensacola’s paid marketing efforts for the 2023 fiscal year. As an additional part of the deal, Thompson was able to receive placement in The Sunday Times with a nearly 1,500 word piece on the destination.
“Freelancers, meaning media that can write and produce for multiple outlets, have the amazing ability to visit the destination and share its story in numerous places. Both pieces in Adventure Cities and The Sunday Times are prime examples of the Visit Pensacola team’s storytelling and inclusion efforts on behalf of its partners. We’re constantly working to build long-standing relationships with people in our field, so they continue to return and share The Way to Beach™ year after year,” Stacey said.
Those fond of Pensacola that tune into the episode will find familiar destination features they know and love with a few twists thrown in. For more information on Visit Pensacola, visit www.visitpensacola.com.